Double 11 in China: A Guide to Singles’ Day Sales
TL;DR — the 30-second version The last time Alibaba published a Double 11 total, in 2021, eleven days of sales made 540.3 billion yuan — roughly 83 billion US dollars. Then it quietly stopped publishing the number. Double 11 (shuang shiyi, “double eleven”) is still China’s biggest shopping event of the year, and it stopped…